| our intention...
... officially launch the brand etxtreme.ru...
... hit opinion leaders for brand awareness...
... reach our targeted audience; seduce them to subscribe daily! e-nfo_breakfast... |
| eRessources |
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| email drafts |
beta versions; the psychology of shock |
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| eFacts |
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| code name |
operation whitespace |
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| action subtitle |
blank direct mailing, error & attention marketing |
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| target |
perfectionism in human beeings. touch the instincts, generate attention by mistakes |
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| action timeline |
5
june -21 june, 2000 |
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| direct email |
110.000 international email-addresses |
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| target groups |
opinion leaders and international user audience [target: art, culture, science, tech and press/media] |
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| estimated reach |
our projected reach is approx. 100.000 unique users, our estimated frequency is 1.3 |
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| impact on etxtreme |
traffic and subscriptions to daily! TOP9! [e-nfo_breakfast] shall be increased to reach our internal benchmark projected for 31 dec, 1999 |
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