etoy

etoy was organized like a formula-1 team. Highly efficient, strongly hierarchical, very high-tech, glamour and stylish to the outside. strongly influenced by viennese actionism.

parallel to the corporate apperaence, we existed as an underground brand, we were:  "the first boy-group on the internet" or "the first street gang on the internet", „a digital drug cult“, we were „digital punk".

Corporate Slogans: "The Future is Now!" and "The Surface is the Content"

Leaving reality behind Video
.zip-version

etoy.TANK-SYSTEM

THE etoy.GLAMOUR-AGENT